Snapchat
Snapchat: The Ephemeral Social Media Phenomenon Introduction Snapchat, founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown, has revolutionized the way we communicate and share moments from our lives. This ephemeral social media platform has captured the attention of millions of users worldwide, offering a unique and engaging way to connect with friends, family, and brands. Features and Functionality Snapchat's core feature is its ephemeral content, which disappears after 24 hours. Users can share snaps, stories, and videos, and use filters, lenses, and bitmojis to enhance their content. Snapchat also features Discover, a platform for publishers and brands to share news, entertainment, and advertising content. Impact on Social Media and Marketing Snapchat has had a significant impact on the social media landscape, inspiring other platforms to adopt ephemeral content and vertical video formats. Its influence on marketing and advertising has been equally profound, with bra